20 Aug 2025

More Than a Home: Would I Live Here Myself? The Redcliffe Homes Promise

#ApprovedByTom: What does quality assurance mean at Redcliffe Homes?

When you choose a Redcliffe home, you’re not just buying a new build, you’re buying into a philosophy. That philosophy is guided by Chief Executive Tom O’Connor, and it’s summed up in one simple question:

“Would I live here myself?”

This question is the foundation of how we do things here at Redcliffe Homes, something we call #ApprovedbyTom. Over the next couple of month’s, we’ll be sharing insight into how Redcliffe Homes approaches quality, integrity, and community from the very start of a development through to handing over the keys and beyond.

Thoughtful growth, not just more homes

Our focus is on selective, sustainable growth across the South West, with recent land acquisitions in Holt and Mere and more in the pipeline, all carefully chosen for their potential to support genuine community living.

Every development we consider goes through Tom’s personal approval process. He reviews not only the location, but also the design, layout, and community value of every potential development. If it doesn’t meet his high standards, it doesn’t move forward.

Designing homes with real lives in mind

Redcliffe homes are designed for modern lifestyles, and that’s why you’ll find features like second ensuites, and flexible layouts. Details that elevate liveability. Our developments are often standalone and tailored to their surroundings, giving each one a unique sense of place.

What sets Redcliffe apart is a true attention to detail. From the positioning of windows to maximise natural light, to the integration of green spaces and footpaths that encourage wellbeing, every element is considered.

As homeowner Eila shared:
 “We were drawn to Redcliffe because they’re independent. You get so many extras that just aren’t included with the big national builders.”

Building responsibly, from the ground up

Redcliffe Homes takes a fabric-first approach, using energy-efficient construction and sustainable technologies like air source heat pumps, electric car chargers, and timber-frame insulation. This reduces energy demand from the outset, helping homeowners save on bills while reducing their environmental footprint.

We also go the extra mile when it comes to biodiversity and sustainability. Across our developments, you’ll find wildlife-friendly features such as bat and bird boxes, alongside preserved green corridors, footpaths, and cycleways that connect people and protect nature.

Quality assurance at every step

Behind every home we build is a process designed to deliver confidence, clarity, and consistency. While Tom’s personal approval sets the tone, our quality assurance goes far beyond initial design.

Once construction begins, each stage of the build is subject to rigorous internal checks by our site teams and management, with particular focus on finish, fit, and long-term durability. Before legal completion, our homes go through a detailed inspection to identify and resolve any issues early.

But our commitment doesn’t stop once you move in.

From the moment a buyer reserves a home, they’re guided by our dedicated Sales team, with updates at every milestone. After move-in, our customer care team takes over, offering ongoing support and a smooth handover process, including a 10-year structural warranty for added peace of mind.

Redcliffe also provides a comprehensive homeowner manual, covering everything from maintenance tips to who to contact for support, helping you feel informed and looked after well into the future.

What #ApprovedByTom really means

The #ApprovedByTom stamp is more than just a campaign slogan; it’s a reflection of the values Redcliffe Homes has stood by for over 40 years: quality, integrity, and putting people first.

It means that Tom O’Connor personally approves every site, every layout, and every detail, guided by a simple question: “Would I live here myself?” Unless the answer is a clear yes, it doesn’t go ahead.

That’s our standard. That’s our promise. That’s #ApprovedByTom.

Ready to discover a home that’s been personally approved with care, detail, and integrity?

Explore our current developments and see the difference for yourself.
View our homes

 

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