25 Jun 2026

How to get first time buyers on the property ladder in 2026

How first-time buyers can get onto the property ladder in 2026

For many aspiring homeowners, getting onto the property ladder can feel more challenging than ever.

Between rising living costs, higher rents and the need to save for a deposit, it’s easy to see why some first-time buyers feel that homeownership is out of reach. However, while the market has changed, there are still plenty of ways for buyers to take their first step towards owning a home.

Whether you’re actively saving or just beginning to explore your options, understanding what’s available can make the journey feel far more achievable.

The deposit isn’t always as large as you think

One of the biggest misconceptions among first-time buyers is that they need a huge deposit before they can start looking for a home.

While a larger deposit can provide access to a wider range of mortgage products, many lenders continue to offer mortgages with deposits as low as five per cent. For some buyers, that can make homeownership possible much sooner than expected.

The key is understanding what lenders are looking for and speaking to a mortgage adviser early in the process. Even if you’re not ready to buy immediately, getting advice can help you set realistic goals and understand what steps you need to take.

It’s also worth exploring any support that may be available from housebuilders. At Redcliffe Homes, selected plots may be eligible for buyer incentives and contributions that can help make a move more affordable.

For those who have found a home they love before it has officially launched for sale, the Early Bird Scheme allows eligible buyers to secure first refusal on selected plots with a fully refundable £1,000 reservation deposit. Existing homeowners may also benefit from the Easy Move scheme, which offers support with selling their current property.

As availability varies between developments, buyers are encouraged to speak to the sales team to find out what options may be available to them.

It’s about affordability, not just savings

Saving for a deposit is important, but it’s only one part of the picture.

Mortgage lenders will also consider factors such as income, monthly spending, existing financial commitments and credit history when assessing affordability. This means buyers can often strengthen their position by reviewing their finances and making small changes before applying for a mortgage.

Taking time to improve your credit score, reduce outstanding debts and build a consistent savings record can all help demonstrate financial stability to lenders.

Exploring the different routes into homeownership

For some buyers, traditional homeownership may not be the only option available.

Schemes such as Shared Ownership continue to help people take their first step onto the property ladder by allowing them to purchase a share of a home while paying rent on the remaining portion. Info on available plots and eligibility criteria can be found on our website.

Lifetime ISAs can also provide a government bonus towards a first home, helping buyers boost their savings more quickly.

Understanding the different routes available can help buyers identify opportunities that may be better suited to their circumstances. For further information about Shared Ownership and eligibility requirements, please contact the Sales Advisor.

Looking beyond the obvious locations

For many first-time buyers, flexibility on location can open up more opportunities.

Well-connected towns and villages across the South West continue to attract buyers looking for a balance between affordability, lifestyle and convenience. Locations such as Chippenham, Devizes, Castle Cary and Milborne Port offer strong transport connections, local amenities and access to green space, while remaining within reach of larger employment centres including Bristol, Bath and London.

As working patterns continue to evolve, many buyers are widening their search areas and discovering locations that offer more space and a different pace of life without sacrificing connectivity.

Buying a home that works for the future

A first home is often one of the biggest financial commitments a person will make, which is why many buyers are thinking carefully about long-term running costs as well as the purchase price itself.

Redcliffe homes are designed to be more energy efficient than older properties, helping homeowners manage energy bills and reduce maintenance costs. Features such as improved insulation, energy-efficient heating systems and modern construction standards can make a significant difference over time.

For buyers balancing affordability with future financial planning, these considerations are becoming increasingly important.

Getting advice early can make a difference

One of the most valuable steps first-time buyers can take is seeking advice before they begin viewing properties.

Understanding borrowing potential, affordability, and the options available can help buyers approach the market with greater confidence and avoid unnecessary surprises later in the process.

At Redcliffe Homes, our experienced Sales Advisors are on hand to guide buyers through every stage of the journey. Whether you’re exploring your affordability, considering Shared Ownership, or simply unsure where to start, the team can provide practical advice tailored to your circumstances. Redcliffe also has established relationships with trusted mortgage advisors who can help buyers understand their borrowing options and secure the most suitable mortgage product.

By seeking guidance early, buyers can make informed decisions and take their first steps towards homeownership with confidence.

Taking the first step

While buying a first home may feel daunting, there are more routes into homeownership than many people realise.

By understanding your finances, exploring the support available and seeking advice early, getting onto the property ladder in 2026 may be closer than you think.

At Redcliffe Homes, we’re proud to support buyers at every stage of their homeownership journey. To find out more about our developments across the South West, visit www.redcliffehomes.co.uk.

 

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